Press & Media Kit
CostMe
One line
The opportunity-cost calculator for impulse purchases. It shows what a buy would be worth invested, then hands the decision back to you.
At a glance
Of public launch. Web-first, no app store gate
Behavioral science applied without a single lecture
Founders Lifetime spots, then the door closes for good
About CostMe
CostMe is a calculator that fights impulse spending by reframing a purchase as the thing it quietly costs you: forgone investment returns. Type any price and CostMe shows what that money could become if it were invested instead. One honest number, calculated at the market's long-run average. From there the loop is simple. Vault it and resist, set a 48-hour cooldown, or log it as already bought. Nothing is judged; everything is counted.
The product never gives advice. It gives math, then gets out of the way a deliberate stance in a category built on nagging, habit-shaming, and dopamine-baited dashboards. Amy, built into the app, is there if you want to think a decision through in plain language, but she answers questions; she doesn't push. Behavioral science runs underneath every screen, applied invisibly, so the experience feels calm rather than clinical.
CostMe is built first-party and privacy-first: a free account syncs your vault across devices, there are no in-app ads, and individual data is never sold. The business model is the mission stated plainly. CostMe runs on subscriptions: no ads, no data sold, no cut of what you spend. It launched on the web in June 2026, with native iOS and Android to follow once the web experience meets the standard a person's money deserves.
Founder
Maddison, founder of CostMe.
Maddison built CostMe after noticing that impulse spending was never really a willpower problem. It was a framing problem. A $200 jacket feels like $200. It doesn't feel like the $4,000 it could quietly become over thirty years invested, because no one ever shows you that number at the moment it matters: standing in the checkout, thumb over the button. Every finance app Maddison tried arrived too late, the day after, tallying damage and dressing it up as insight.
So Maddison made the opposite tool. One that speaks up before the purchase, shows a single honest figure, and then trusts you to decide. CostMe was designed especially for people whose brains move faster than their plans, including the ADHD spenders the personal-finance world tends to lecture rather than help. No shame, no streaks to protect, no advice. Just the real cost, made visible, so the choice is finally yours to make on purpose.
Key facts
- Product
- CostMe. Opportunity-cost calculator and spending coach
- Status
- Day 69 of public launch (web-first, June 2026)
- Platform
- Web. Runs in any browser at app.costme.io, installable as a PWA. Native iOS and Android planned.
- Category
- Personal finance / behavioral spending
- How it works
- Behavioral science, applied invisibly. No lectures, no shame, one honest number
- Founders Lifetime
- $149.99 one-time, capped at the first 50 buyers
- Pricing
- Jade. Free forever · Opal (Premium) $7.99/mo · Flint (Pro+) $19.99/mo
- Founder
- Maddison
- Website
- costme.io
We don't publish user-count or savings-total metrics. If you need a current figure for a story, email us and we'll confirm what we can share.
One-page press kit
Everything on one page. The hook, the math, screenshots, a founder quote, and contact details, formatted to print.
Download CostMe press kit (PDF)Logos & marks
Wordmark and app mark in PNG and SVG, cleared for editorial use. Please don't recolor, stretch, or add effects. The wordmark is set in an italic serif; the mark is a serif C in CostMe peach.
Brand colors & voice
One accent, a calm dark canvas, neutral text. Peach is the only brand color. Please reproduce the hex values exactly.
Voice
Calm and plain-spoken. Short declarative sentences. Math over moralizing. We show the number and hand the decision back. No shame, no hype, no jargon, and never a lecture.
Product screenshots
Real in-app captures, cleared for editorial use. Click any image to open the full-resolution PNG, or use the download link.
Founder photos are not posted here yet. Email press@costme.io and we'll send high-resolution headshots for print or web.
Press contact
press@costme.ioFor interviews, review access, founder availability, or anything not covered above. We aim to reply within one business day.
Giving pledge
CostMe commits five percent of every subscription dollar to mental health, behavioral science, and financial wellness foundations, a public goal of $1,000,000 donated by 2040, with receipts published every January. Read the pledge.